Why a tech leader with hiring and layoff experience built Aruva to level the playing field for all tech professionals.
2x Founder & CTO • Former VP of Engineering • Tech Leader
I've been the person making tech job offers across all disciplines.
As VP of Engineering at Zoosk and Head of Engineering at Snackpass, I made hundreds of offers across all tech disciplines - not just engineers, but designers, PMs, data scientists, DevOps engineers, and more. I knew exactly what we could negotiate on for every role.
I watched talented people across all functions accept our first offer when we had room to go higher. The same information gap exists in layoffs - people don't know what's negotiable.
"I built Aruva to give everyone in tech the same information I had when making offers AND handling layoffs. Level playing field."
From startups to scale-ups, I've seen how hiring and layoffs work across every tech discipline
Engineering: Full-stack, backend, frontend, mobile, DevOps, data engineering
Product & Design: Product managers, designers, UX researchers, content strategists
Data & Analytics: Data scientists, analysts, ML engineers, research scientists
All Levels: From new grads to senior staff, across all compensation bands
Severance Negotiations: Worked with legal and HR on dozens of departure packages
Equity Acceleration: Negotiated terms for departing employees across all levels
Transition Support: Helped coordinate contractor roles and reference letters
Budget Flexibility: Knew exactly what companies could afford in most situations
After making hundreds of offers and handling dozens of layoffs, I realized there's a massive information asymmetry in tech employment.
Companies know their budgets. Employees don't.
Whether you're a senior engineer negotiating a job offer or a designer facing a layoff, you deserve to know what's actually possible - not just what the company's first offer suggests.
Aruva exists to give every tech professional the same insider knowledge I had when sitting on the other side of the table.
Building the next generation of developer tools
Mentoring 60+ tech professionals across all disciplines
Built and scaled teams across multiple successful startups